Study, create, launch, promote, distribute and sell your product or services.
Any product & service or group of products & services should reach consumers. Marketing teams, due to lack of experience. usually can't generate awareness, drive traffic, target effectively, use new & social media to generate customers & revenue, keep up with trends & strategies and increase & prove the ROI.
Our solution for an innovative product
We define the scope of your product line, identify potential markets, determine optimal pricing for the market, encourage potential customers to purchase the product, find the best distribution methods for delivering your product to customers or to sales locations. We can start small and create a timeline for taking your product to international markets.
Consulting & Mentoring
We can provide personalized/customized professional mentoring & execution for your brand's acceleration:
- Marketing Check-up
- We check your image & identity, products & services, product mix, revenue models & streams, communication channels & budget, distribution channels, materials.
- Social Media Check-up
- We check your online & social media properties, your image & identity consistency, the graphic elements & usernames per site, your community building strategy/frequency/tactics, the social ads & creative running, your audience base & management, your analytics.
- Operations Check-up
- We check your business processes, supply chain, inventory, timelines, action plans.
- Sales Check-up
- We check your sales results & cost, customer acquisition/loyalty/retention strategy, profit margins, sales motivation & bonuses plans.
- Market Research
- We define your target market, market segments & trends, target group, competition.
- Product(s) or service(s) development, value proposition, action plan, project management.
- Brand Image & Identity
- Name, logo, image, identity, value, attributes, packaging, labeling, branding, positioning.
- Cost analysis, revenue streams & model, affiliates, pricing.
- Brand Learning & Optimization
- ROI tracking, pipeline tracking, online metrics tracking, customer advisory boards, customer focus groups, user groups.
- Brand Content
- Sales support materials, whitepapers, brochures, data sheets, presentations, demos, web content, social media content, ROI calculators, blog posts, forum content, case studies, FAQ’s, videos.
- Placement, channels, distributors, re-sellers.
- Go to market strategy, advertising & media strategy, communication strategy, metrics, conversions/churn/virality assumptions, online & offline budget, action plan.
Training & Coaching
We prepare and deliver customized training courses to your executives critical for your business success.
- Soft Skills
- Productivity, leadership, crisis & conflict management, motivation, managing resources, timelines, meetings, teams communication.
- Strategy, culture, creativity, change management, idea generation, crowd-sourcing, customer Insights, new product/service development, disruptive marketing.
- Online & Social Media
- Digital culture & netiquette, dos & don’ts, web & mobile marketing, web, mobile & email marketing channels, social media & networks, social media marketing channels, social media community building, design & development, web platforms, web & social media monitoring tools, analytics, web & social advertising, google advertising, search engine optimization.