Retail Shop Marketing
Enhance the shopping experience & value perception among your customers, increase your sales, launch promotions or incentives for your shop.
The challenge
Retail marketing is different from other types of marketing because of the components of the retail trade, such as selling physical, goods usually from a fixed location and is especially important to small retailers trying to compete against large chain stores. But most of shop owners usually understand their product and do not know how to market their shop.
Our solution for retail
We value your retail business. We help you understand your market, improve your products offering, launch innovative promotion activities, generate more revenue by applying latest sales techniques and finally attract & take control of potential customers.
Consulting & Mentoring
We can provide personalized/customized professional mentoring & execution for your business acceleration:
- Marketing Check-up
- We check your image & identity, products & services, product mix, revenue models & streams, communication channels & budget, distribution channels, materials.
- Social Media Check-up
- We check your online & social media properties, your image & identity consistency, the graphic elements & usernames per site, your community building strategy/frequency/tactics, the social ads & creative running, your audience base & management, your analytics.
- Market Research
- We define your target market, market segments & trends, target group, competition.
- Corporate Image & Identity
- Name, logo, image, identity, values, vision, mission statement, branding.
- Brand Image & Identity
- Name, logo, image, identity, value, attributes, packaging, labeling, branding, positioning.
- Product
- Product(s) or service(s) development, value proposition, action plan, project management.
- Sales
- Cost analysis, revenue streams & model, affiliates, pricing.
- Distribution
- Placement, channels, distributors, re-sellers.
- Promotion
- Go to market strategy, advertising & media strategy, communication strategy, metrics, conversions/churn/virality assumptions, online & offline budget, action plan.
- Consumers
- Visitors & customers behavior, analytics, psychology, service, customer relationship management.
Training & Coaching
We prepare and deliver customized training courses to your executives critical for your business success.
- Innovation
- Strategy, culture, creativity, change management, idea generation, crowd-sourcing, customer Insights, new product/service development, disruptive marketing.
- Online & Social Media
- Digital culture & netiquette, dos & don’ts, web & mobile marketing, web, mobile & email marketing channels, social media & networks, social media marketing channels, social media community building, design & development, web platforms, web & social media monitoring tools, analytics, web & social advertising, google advertising, search engine optimization.